Top League of Ireland stars launch Myteam.ie Affiliate Programme

November 10, 2008

Some of the eircom League of Ireland's biggest names were on hand to help launch the Myteam.ie Affiliate Programme in Dalymount Park on Wednesday .

Keith Fahey, Dan Connor, Aidan Price, Mark Rossiter and Killian Brennan all helped to launch the programme that is going to be a real winner for fans and clubs alike .

The Myteam.ie Affiliate Programme, which has received the support of the FAI, gives eircom League of Ireland fans the unique opportunity to help increase the marketing profile of their club. The initiative plans on injecting €1.8 million into the eircom League of Ireland clubs over the next three years. Central to the success of the programme is the role of the fans.

Each fan that signs up to the Affiliate Programme will receive a merchandise pack that is branded in their team's colours and crest. The pack includes a beach towel, a hat, a scarf, a window sticker, a luggage bag handle, a gym bag and a pin badge.

The cost of each pack is €75 and for every pack that is sold, the fan's club will receive €30. Not only will fans receive top quality merchandise, they will also be putting money directly back into their club.

The Myteam.ie Affiliate Programme is the brainchild of Tom Reilly from Burex Manufacturers in Louth and he believes that this new scheme will help league clubs increase revenues: " Fundamentally, this gives people an opportunity to contribute financially to their own team while at the same time getting an excellent value pack of branded goods. This will help enhance the professional image of each club, particularly clubs that have struggled to source this type of merchandise in the past. "

The eircom League of Ireland Director, Fran Gavin said, "This is a unique project and the FAI is delighted to support Myteam.ie because we believe it represents a win win solution for both fans and their clubs. Supporters will be able to get their hands on some great merchandise, while clubs will benefit financially from every pack sold."

Each fan that signs up to the programme will be part of it for 12 months. Thereafter, they can choose to renew their affiliation for a further year. They will then receive an updated set of customised products, all of which will be branded in their club's crest and colours. To sign up for an affiliate's pack, log on to www.myteam.ie